Writing to the World Wide Web
James P. Zappen, zappenj@rpi.edu

Technical Product Support Web (Group Project)

Assignment:

Design a technical product support web for a technical product of your choice and include as components of this web (1) a home or index page; (2) a description of the product and its related product line; (3) features, benefits, applications or uses, and specifications for the product; (4) installation, maintenance, and troubleshooting procedures; (5) explanations of technical terms and concepts (as necessary); (6) company history and background (including personnel); and (7) a form for orders or requests for information. Include on the top or index page a substantive summary of the content of the web, with key words carefully selected to conform to the links to your subsidiary pages. Also include a brief summary of the main ideas at the beginning of each subsidiary page, with key words carefully selected to conform to the main content areas on the page, as represented by your headings. Use Writing Guidelines: Technical Product Support Web as a guide for your writing. Use the design principles in Robin Williams and John Tollett's Non-Designer's Web Book, Chapter 6, and the W4 Web Design Specifications as guides to overall design and page layout.

You may select your own product for your product support web, but you should select a product of sufficient complexity to give you enough (but not too much) to write about. Possible products might include VHS or DVD players; PDA, mobile phone, or videophone devices, digital cameras; or computer-based or stand-alone media players, printers, etc.

Working in a group of two or three, create a product support web and produce at least two or three substantial pages of text for each member of the group. If you include text that is not your own (e.g., text that you have found in print or on the web), please place that text in quotation marks and include a full citation, using a standard format such as American Psychological Association style, The Chicago Manual of Style (see the Quick Guide), or (for online sources only) the Modern Language Association style. Prepare your pages in conformity with your group's plan for the web as a whole (i.e., the web should form a coherent unit). Your product support web is due Friday, November 16, 5:00 p.m.

Sample Information Architecture:

Sample Technical Product Support Webs:

Sample Navigation Systems:

   Amazon:   http://www.amazon.com/
L.L. Bean:   http://www.llbean.com/
Travelocity:   http://www.travelocity.com/

In-Class Exercises:

1. For Thursday, November 1, create a similar flowchart for your own product support web and identify the components you will have to write or completely rewrite to create this web. For Thursday, November 8, prepare a draft of the written components for each of the individual sections or pages of your product support web.

In class on Thursday, November 1, create a simple flowchart for the Windows Vista User Group linked below showing the main components that you would include in a web of this kind and the structure or organization, the flow of information, and the navigation mechanism(s) for these components.

   a. Fine Art Giclee Printers:   http://www.fineartgicleeprinters.org/
b. Windows Vista User Group:   http://windowshelp.microsoft.com/Windows/en-US/community/default.mspx
c. Los Angeles Java Users' Group:   http://www.lajug.org/

2. Assess the writing in the web pages below and rewrite as necessary. Identify the main ideas on each page and then identify key words to represent these ideas. Write a brief opening paragraph in which you use the key words to introduce the main ideas on the page. Create a list of main headings in which you repeat the key words from the opening paragraph. Suggestion: Write the headings first, then the opening paragraph.

  
a. Fine Art Giclee Printers:   http://www.fineartgicleeprinters.org/
b. ICC Color Profiles:   http:// . . . colormanagementICCcolorprofiles/ICCprofilescolormanagement.html

3. Assess the quality of the writing and the design of each of the following web pages. Is the organization logical, and is the organization clear in the introductions and headings for each page and each section? What recommendations (if any) would you make to improve these pages?

   a. Finding the Right Cell Phone:   http://www.puremobile.com/right-cell-phones.asp
b. Finding the Right Digital Camera:   http://www.imaging-resource.com/TIPS/BUYGD/BUYGUID.HTM

Latest Update: 2007-11-06


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