Writing to the World Wide Web, Fall 2007
81167 WRIT-2510-02 MR 6:00-7:50 PM
Russell Sage Laboratory 4510

James P. Zappen
4406 Russell Sage Laboratory
Office Hour: MR 8:00-9:00 p.m.
Email:  zappenj@rpi.edu
URL:  http://www.rpi.edu/~zappenj

Course Description

Course Objective: Writing to the World Wide Web prepares students to design effective written communication for the World Wide Web, with particular emphasis upon the presentation of scientific and technical information in the form of technical procedures and organizational, product-support, and technical-information webs. To support these writing tasks, the course provides an introduction to principles of audience analysis, research and documentation, drafting and revision processes, and readability and accessibility of WWW texts. To support writing in the context of the WWW, the course also provides an introduction to basic web-design principles and essential web technologies such as HTML, XHTML, CSS, Dreamweaver, Photoshop, and JavaScript, with emphasis upon the application of these technologies to the design of effective written communication for the WWW. Upon satisfactory completion of the course, students will be able to:

  • Create professional web-based texts consistent with "Rensselaer's Communicative Competencies" (see Class Readings, Competencies)
  • Design professional, functional web pages consistent with current W3C standards and sound design principles and practices
  • Understand and use a range of current web platforms and technologies

Students will receive timely written responses to each writing assignment, with grades, via email.

Required Class Readings: Accessible electronically at: http://j2ee.rpi.edu/swf/setup.do?target=lib-reserves.

Required Text: HTML/XHTML guide or online resource, for example, Frank Boumphrey and others, Beginning XHTML, Birmingham, United Kingdom: Wrox Press, 2000; Jeff Griffin and others, Web Design & Development Using XHTML, Wilsonville, Oregon: Franklin, Beedle & Associates, 2003.

Recommended Texts: JavaScript: Nick Heinle and Bill Peña, Designing with JavaScript: Creating Dynamic Web Pages, 2nd ed., O'Reilly & Associates, 2003); Web Design: Robin Williams and John Tollett, The Non-Designers Web Book: An Easy Guide to Creating, Designing, and Posting Your Own Web Site, 2nd ed., Berkeley: Peachpit Press, 2000.

Technical Requirements: Basic RCS and Windows literacy; Hands-on HTML/XHTML, consistent with W3C standards (see W3C XHTML 2.0 and W3C MarkUp Validation Service); Basic design literacy (see Web Design Specifications).

Software Note: For information about web-design software available on campus, please see: Campus Computing, Lab Software and Hardware.

Schedule of Classes and Assignments

Aug.
 27 
 
Introduction and Overview
Writing Assignment: Professional Background
Writing Guidelines: Professional Background
Writing Assignment: Self-Introduction

Due in Hard Copy: Self-Introduction

 
 30 
 
Sep.
  6 
 
Professional Background
Individual Work

Due: Professional Objective and Overview (Two or Three Sentences)

 
 10 
 
 
 13 
 
 
 17 
 
Writing Assignment: Web Design Procedure
Writing Guidelines: Web Design Procedure
Workshop: Cascading Style Sheets 1: Text Formatting (CSS, DHTML, XHTML)

Due Monday, September 17, 12:00 Midnight: Professional Background

 
 20 
 
Web Design Procedure
In-Class Exercise 1: Writing Exercise
Group Work

 
 24 
 
 
 27 
 
Writing Assignment: Professional Organization Web
Writing Guidelines: Professional Organization Web
In-Class Exercise 1a: Writing Exercise
Web Design Procedure
Group Work

Oct.
  1 
 
Web Design Procedure
Workshop: User Test
Group Work

 
  4 
 
Professional Organization Web
In-Class Exercise 2: Critique/Proposal
Web Design Principles

Due October 5, 5:00 p.m.: Web Design Procedure

 
  9 
 
Professional Organization Web
In-Class Exercise 2: Critique/Proposal
Workshop: WYSIWYG Editing (Dreamweaver)

 
 11 
 
 
 15 
 
Workshop: Text Logos and Links (Photoshop)
Professional Organization Web
In-Class Exercise 1b: Writing Exercise
Individual Work

 
 18 
 
 
 22 
 
 
 25 
 
Technical Product Support Web
Information Architecture
Individual Work

Due Friday, October 26, 6:00 p.m.: Professional Organization Web

 
 29 
 
Nov.
  1 
 
Technical Product Support Web
Writing Exercise 1: Flow Charts
Group Work

Due: Flow Chart for Technical Product Support Web

 
  5 
 
Workshop: Select-and-Go/Drop-Down Menus (CSS, XHTML, JavaScript)
Technical Product Support Web
Writing Exercise 2: Written Components
Group Work

 
  8 
 
Workshop: Pop-Up/Inner Hypertext (CSS, XHTML, JavaScript) (Please complete Assignment 1.)
Technical Product Support Web
Writing Exercise 3: Written Components
Group Work

Due: Draft of Written Components for Technical Product Support Web

 
 12 
 
Writing Assignment: Technical Information Web
Writing Guidelines: Technical Information Web
Workshop: Pop-Up/Inner Hypertext (CSS, XHTML, JavaScript) (Please complete Assignment 2.)

 
 15 
 
Workshop: XMLHttpRequest Function (Ajax)
Technical Information Web
Individual Work

Due Friday, November 16, 5:00 p.m.: Technical Product Support Web

 
 19 
 
Technical Information Web
Individual Work

Due: Flowchart for Technical Information Web

 
 26 
 
 
 29 
 
Technical Information Web
Individual Work

Due: Draft of Written Components for Technical Information Web

Dec.
  3 
 
Technical Information Web
Individual Work
Course Evaluation

 
  6 
 
Technical Information Web

Due Wednesday, December 12, 9:00 a.m.: Technical Information Web

Grading System

Class Attendance and Activities
Workshop Assignments (Individual Projects)
Professional Background Statement (Individual Project)
Web Design Procedure (Group Project)
Professional Organization Web (Individual Project)
Technical Product Support Web (Group Project)
Technical Information Web (Individual Project)
    
=
=
=
=
=
=
=
    
5
5
10
15
20
20
25
  
points
points
points
points
points
points
points
93-100
90-92
87-89
83-86
80-82
77-79
73-76
70-72
60-69
00-59
  
points
points
points
points
points
points
points
points
points
points
     
=
=
=
=
=
=
=
=
=
=
     
A
A-
B+
B
B-
C+
C
C-
D
F

Policies

Goals and Outcomes: Students are required to complete their assignments consistent with the guidelines for each assignment and are encouraged to develop World Wide Web products useful for business or professional organizations or for their own portfolios. Students are required to create their own web products and to produce their own writing and design work and must not include any copyrighted material, except with written permission from the copyright owner. Students are presumed to hold the copyright to their own work. Any materials drawn from sources either print or electronic must include a full citation of the source. Written text of more than three words must be placed in quotation marks and must include a full citation of the source, following a standard format such as American Psychological Association style, The Chicago Manual of Style (see the Quick Guide), or (for online sources only) the Modern Language Association style.

Individual and Group Work: Students are required to work both individually and in groups. Individuals are responsible for their own web work. Group members are expected to contribute equitably to the web work of their group and if they fail to do so may be dropped from their group upon agreement by the other group members or at the discretion of the instructor. Any student who is dropped from a group will be obligated to find another group that is willing to accept him or her or to produce a web product independently.

Assignments and Late Penalties: Each assignment must be submitted, either in hard copy, typed, or via the World Wide Web with a link to each student's Writing to the WWW web page (no attachments), no later than the beginning of the class hour on the due date listed in the Schedule of Classes and Assignments.

Each assignment may be rewritten any number of times until but not after the due date and time for the assignment.

The late penalty for each assignment submitted after the due date and time for the assignment will be 1/10 of the value of the assignment plus an additional 1/10 of the value of the assignment for each successive class period (or equivalent time period) after the due date and time (that is, 1/2 point for a 5-point assignment, 1 point for a 10-point assignment, etc.). The late penalty for the final assignment (technical information web) will be 2 1/2 points for each day or part of a day late. Late penalties will be assessed in points (of 100 total for the course).

Class Attendance: Class attendance and participation are required. Students must attend the first week's classes. Any student who fails to attend the first week's classes will be dropped from the course. Students who fail to attend class must nevertheless submit assignments on time or accept the late penalty.

Students who miss class for extended periods of time without permission or explanation will be reported to the Dean of Students Office or the Department of Public Safety for support and assistance, as needed. Requests for accommodations, exceptions, extensions, or incomplete grades due to illnesses or personal emergencies must be supported by written documentation from the Dean of Students Office.

Course Materials: Course materials will be posted on the WWWW course web page. Course materials not available electronically will be distributed by the instructor. Payment for the course materials distributed by the instructor is a department requirement. Students who fail to pay for the course materials will be assigned a grade of Incomplete for the course.

Copyright, Fair Use, and Electronic Citizenship: Rensselaer's policies on copyright, fair use, and electronic citizenship are explained at CIO Policies. Violations of these policies will be reported to the Dean of Students and the Dean of the student's college or school.

Students' Rights and Responsibilities: Students' rights and responsibilities are explained in The Rensselaer Handbook of Student Rights and Responsibilities 2006-2008 and govern the conduct of both faculty and students. Academic dishonesty is explained on pages 14-16 and is strictly prohibited. Plagiarism as explained on page 15 includes any use of others' material without proper acknowledgment or reference. By this definition, plagiarism includes, for example, copying and pasting material from the WWW without use of quotation marks and identification of the source of the material. Incidents of academic dishonesty on any assignment will be graded 0 points for the assignment and will be reported to the Dean of Students and the Dean of the student's college or school, with a request that the incident be entered into the student's permanent record at Rensselaer.

Student-teacher relationships are built on trust. For example, students must trust that teachers have made appropriate decisions about the structure and content of the courses they teach, and teachers must trust that the assignments which students turn in are their own. Acts that violate this trust undermine the educational process.

The Rensselaer Handbook of Student Rights and Responsibilities defines various forms of Academic Dishonesty and procedures for responding to them. All forms are violations of the trust between students and teachers.

Office of the Provost

Appeals Process: Decisions by the instructor may be appealed through the LL&C Department Chair and the H&SS Dean and/or through the Dean of Students Office.

Latest Update: 2007-12-20


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