Rhetoric, Culture, and Technology Spring 2012
96963 COMM-6260-01 Tuesday 6:00-8:50 p.m.
Russell Sage Laboratory 4304

James P. Zappen
4406 Russell Sage Laboratory
Office Hour: Tuesday 9:00-10:00 p.m.
Email:  zappenj@rpi.edu
Web:  http://www.rpi.edu/~zappenj

Course Description

Course Content and Objective: Rhetoric, Culture, and Technology is an introduction to the history of rhetorical theory and its intersections with culture and technology. The course invites reflections on how language and other forms of communication are entwined with changes in technologies of communication and cultural paradigm shifts. It traces the evolution of rhetoric from oral to written to print to digital modes from classical antiquity to the present, with emphasis on competing conceptualizations of rhetoric and rhetorical power in different historical periods. The course offers opportunities to explore the relationships of rhetoric to culture and technology in its various modes and in different historical periods and to suggest how these relationships might impact the development of new forms of communication technology for the present and the future.

Learning Outcomes

Upon successful completion of the course, students will have:

  • Read key texts in rhetorical theory as it relates to culture and technology in preparation for candidacy exams and/or professional publications and presentations
  • Developed an understanding of rhetorical theories and methods for the study of the various technologies of communication in different historical periods and for the development these technologies in the future.
  • Prepared one or more manuscripts suitable for conference presentations and/or journal submissions

Class Readings: Available via LMS in .pdf.

Technical Requirements: Regular access to a computer, an Internet connection, and email.

Schedule of Classes and Assignments

Jan. 
24
 
Rhetoric, Culture, and Technology: Introduction
Overview and Self-Introductions

 
31
   
Orality and Literacy: From Homer to Plato
Due: Class Readings: Homer, Iliad, Book 1; Plato, Republic, Book V, Chapters XVIII-XIX, Book VI, Chapters XX, XXIV; Book VII, Chapter XXV, Book X, Chapter XXXV; Eric A. Havelock, Preface to Plato, Chapters 3, 4, 11, and 12
Due: Presentation on Individual Readings: Options: Walter J. Ong, Orality and Literacy, Chapter 3, pages 31-57, and/or Chapter 4; or Other (1 page max.)

Feb. 
 7
   
Rhetoric and Reality: The Sophists, Plato's Gorgias, and Plato's Phaedrus
Due: Class Readings: The Older Sophists, pages 18-19 (Protagoras, "Truth or Refutations" ), 42-46 (Gorgias, "On the Nonexistent or On Nature"), 279-93 (Dissoi Logoi or Dialexeis); Plato, Phaedrus, Chapters XIX-XXV
Due: Presentation on Individual Readings: Options: The Older Sophists, pages 50-54 (Gorgias, "Encomium of Helen"); Schiappa, Protagoras and Logos, Chapters 5 and 7; George A. Kennedy, Classical Rhetoric, Chapter 4, pages 58-74; or Other (1 page max.)
Due: Ideas for Conference Paper 1

 
14
   
Rhetoric and Representation: Aristotle and Jacques Derrida
Due: Class Readings: Aristotle, Rhetoric, Book I, Chapters 1-3, 9; Book 2, Chapters 18-23; Jacques Derrida, Of Grammatology, Part I, Chapter I, pages 6-26
Due: Presentation on Individual Readings: Options: S. Michael Halloran, "Aristotle's Concept of Ethos"; George A. Kennedy, Classical Rhetoric, Chapter 4, pages 74-93; James C. Raymond, "Enthymemes, Examples, and Rhetorical Method," in Essays on Classical Rhetoric and Modern Discourse; Nedra Reynolds, "Ethos as Location"; Vincent B. Leitch, On Deconstruction, Chapters 2 and 3; or Other (1 page max.)
Due: Preview of Conference Paper 1

 
21
   
Due: Presentation of Conference Paper 1: Schedule (in .pdf)
Due: Conference Paper 1 (7-8 pages)

 
28
   
Intertextuality/Contextuality 1: Mikhail M. Bakhtin on Polyphony
Due: Class Readings: Mikhail M. Bakhtin, Problems of Dostoevsky's Poetics, pages 5-8, 16, 109-12, 132, 181-204
Due: Presentation on Individual Readings: Options: Homi K. Bhabha, "Culture's In-Between," in Questions of Cultural Identity; Mikhail N. Epstein, After the Future, Chapter 9; Gary Saul Morson and Caryl Emerson, Mikhail Bakhtin, Chapter 4, especially pages 123-36 (on dialogue) and pages 146-61 (on single-voiced and double-voiced words), and/or 6, especially pages 231-59 (on polyphony); or Other (1 page max.)

Mar. 
 6
   
Intertextuality/Contextuality 2: "Texts" and Politics: Walter Benjamin
Due: Class Readings: Walter Benjamin, "The Work of Art in the Age of Its Technological Reproducibility," in The Work of Art
Due: Presentation on Individual Readings: Options: Walter Benjamin, Exposés (1935, 1939), in The Arcades Project ; Margaret Cohen, "Benjamin's Phantasmagoria"; Richard Wolin, Walter Benjamin, Chapter 6, pages 183-97; or Other (1 page max.)
Due: Ideas for Conference Paper 2

 
20
   
Intertextuality/Contextuality 3: "Texts" in Context: Roland Barthes
Due: Class Readings: Roland Barthes, "The Death of the Author" in Image — Music — Text; Celeste Michelle Condit, "The Rhetorical Limits of Polysemy," in Contemporary Rhetorical Theory; Michael Calvin McGee,"Text, Context, and the Fragmentation of Contemporary Culture," in Contemporary Rhetorical Theory
Optional Readings: Roland Barthes, "From Work to Text," in Image — Music — Text; Roland Barthes, S/Z, pages 3-15; or Other (1 page max.)

 
27
   
Due: Preview of Conference Paper 2: Schedule (in .pdf)
Due Friday, April 6, 8:00 p.m.: Conference Paper 2 (7-8 pages)

Apr. 
 3
   
Rhetoric and Identification 1: Kenneth Burke on Identification and Transcendence
Due: Class Readings: Kenneth Burke, A Rhetoric of Motives, pages 19-23, 37-39, 43-46, 49-59, 197-203, 221-33, 328-33 (Photocopy)
Optional Readings: Options: Kenneth Burke, "Rhetoric—Old and New"; Timothy W. Crusius, "A Case for Kenneth Burke's Dialectic and Rhetoric"; George H. Mead, Mind, Self, and Society, pages 253-89; Kris Rutten, André Mottart, and Ronald Stoetaert, "The Rhetorical Construction of a Nation"; Ross Wolin, The Rhetorical Imagination of Kenneth Burke, Chapter 7; or Other (1 page max.)
Due: Ideas for Draft Journal Article

 
10
   
Rhetoric and Identification 2: Identity, Identification, and Difference
Due: Class Readings: Maurice Charland, "Constitutive Rhetoric"; Stuart Hall, "Introduction: Who Needs 'Identity'? in Questions of Cultural Identity
Optional Readings: Options: Louis Althusser, "Ideology and Ideological State Apparatuses," pages 106-26; James W. Bernauer and Michael Mahon, "The Ethics of Michel Foucault"; Kenneth S. Zagacki, "Constitutive Rhetoric Reconsidered"; or Other (1 page max.)
Due: Ideas for Draft Journal Article

 
24
   
Rhetoric and Digital Media: Marshall McLuhan and Jean Baudrillard
Due: Class Readings: Marshall McLuhan, The Gutenberg Galaxy, pages 11-18, 31-32, 137-41, 159-61; Marshall McLuhan, Understanding Media, Chapter 2; Jean Baudrillard, For a Critique of the Political Economy of the Sign, Chapter 2, pages 63-69; Chapter 9, pages 164-66, 169-84
Optional Readings: Jean Baudrillard, "The Precession of Simulacra" in Simulacra and Simulation; Marshall and Eric McLuhan, Laws of Media, Chapter 2; Marshall McLuhan and Bruce R. Powers, The Global Village, Chapters 7 and/or 8; Gary Genosko, McLuhan and Baudrillard, Chapters 5 and/or 6; Paul Hegarty, Jean Baudrillard: Live Theory, Chapters 2 and/or 5; William Merrin, Baudrillard and Media, Chapters 1, 2, and/or 3; or Other (1 page max.)

May
 1
   
Written Examination in VCC South 6:00-8:15 p.m. (2 hours, 15 minutes)

 
 8
   
Presentation of Draft Journal Article: Schedule (in .pdf)
Due Friday, May 11, 5:00 p.m.: Draft Journal Article (15-18 pages)

Grading System

Attendance and Class Assignments
Conference Paper 1
Conference Paper 2
Written Examination on Class Readings
Draft Journal Article
        
 10 points
20 points
20 points
20 points
30 points
93-100 points
90-92  points
87-89  points
83-86  points
80-82  points
77-79  points
73-76  points
70-72  points
00-69  points
    =
    =
    =
    =
    =
    =
    =
    =
    =
    A
    A-
    B+
    B
    B-
    C+
    C
    C-
    F

Policies

Assignments and Class Activities: Course assignments are intended to provide preparation for the PhD qualifying examination, dissertation research, and the development of conference papers and journal publications. Assignments include readings in rhetoric in relation to culture and technology in oral, written, print, and digital modes, a written examination roughly approximating one component of the qualifying examination, short versions of two conference papers, and a draft journal submission. Class activities include discussions of class readings, short presentations on individual readings, informal presentations of conference papers in progress, and formal presentations of conference papers and the draft journal submission.

The conference papers and the draft journal article should be addressed to appropriate venues in rhetoric or communication, composition, or HCI and technical communication. Each should include a grounding in issues and problems in the relevant current literatures, an explication of applicable theories and/or methods, a description of the data to be analyzed, and an analysis of significant oral, written, print, or digital texts in their relationship to other texts and their historical and cultural contexts.

Submission of Class Assignments: Each assignment must be submitted no later than the beginning of the class hour on the due date listed in the Schedule of Classes and Assignments. Assignments must be submitted in hard copy, typed, via email, or via the Learning Management System, in standard format such as APA, MLA, or Chicago style (see also The Chicago Manual of Style Online).

Late Penalties: The late penalty for each assignment submitted after the due date and time for the assignment will be 1/10 of the value of the assignment plus an additional 1/10 of the value of the assignment for each successive class period (or equivalent time period) after the due date and time (that is, 1/2 point for a 5-point assignment, 1 point for a 10-point assignment, 2 points for a 20-point assignment, etc.). The late penalty for the final assignment (draft journal submission or design report) will be 2 1/2 points for each day or part of a day late. Late penalties will be assessed in points (of 100 total for the course).

Class Attendance: Class attendance and participation in class activities are required. Students who miss class for extended periods of time without permission or explanation will be reported to the Dean of Students Office or the Department of Public Safety for support and assistance, as needed. Requests for accommodations, exceptions, extensions, or incomplete grades due to illnesses or personal emergencies must be supported by written documentation from the Dean of Students or the Dean of the Graduate School.

Electronic Citizenship and Intellectual Property: Rensselaer's policies on electronic citizenship and intellectual property are explained in Rensselaer's Guidelines for Computer Use. Violations of these policies will be reported to the Dean of Students and the Dean of the student's college or school.

Students' Rights and Responsibilities: Students' rights and responsibilities are explained in The Rensselaer Handbook of Student Rights and Responsibilities: 2010-2012 and govern the conduct of both faculty and students. Academic dishonesty is explained on pp. 14-17 and is strictly prohibited. Incidents of academic dishonesty on any assignment will be graded 0 points for the assignment and will be reported to the Dean of Students and the Dean of the student's college or school, with a request that the incident be entered into the student's permanent record at Rensselaer.

Student-teacher relationships are built on trust. For example, students must trust that teachers have made appropriate decisions about the structure and content of the courses they teach, and teachers must trust that the assignments which students turn in are their own. Acts that violate this trust undermine the educational process.

The Rensselaer Handbook of Student Rights and Responsibilities defines various forms of Academic Dishonesty and procedures for responding to them. All forms are violations of the trust between students and teachers.

Office of the Provost

Appeals Process: Decisions by the instructor may be appealed through the LL&C Acting Department Head and the HASS Dean and/or through the Dean of Students Office.

Latest Update: 2012-05-01


Valid CSS!     Valid XHTML 1.0!