1) pp. 2-4 What did the sociologist mean by "do you know how your phone works?" How does Bucciarelli re-interpret this question? pp. 4-5 How would Bucciarelli re-phrase the question? Why rephrase it in this way?
2) pp. 6-7 What does Robert Pirsig mean by "underlying form?" How does Bucciarelli contrast this with "vernacular technique?" What did astronomy have to do with replacing one with the other?
3) pp. 8-9 Why did Galileo show a weak decaying wall supporting a huge beam? How does this innovation change the relation between the questions "what is it" and "how does it work?"
4) pp.10-11 What is an "anonymous chair?" What might be its relation to the "first glimmerings of the industrial revolution" (your guesses)? What is meant by "the way in which one sees how technology works depends on the nature of the enounter?"
5) p. 11 Explain what is meant by "a deeper problem in our relations with technology that won't be solved by [technological literacy]." p. 12 what is the relation between this "deeper problem" and the concept of "underlying form?"
6) p. 13-17 Contrast the "savant perspective" with the "utilitarian perspective." Why does Bucciarelli reject both?
7) p. 18-20 How does archeology provide a broader vision than the "object world?" How can one do this with contemporary engineering design?
8) pp. 24-25 Why use the term "subculture" for a design corporation? Why not just study managerial impact of spatial organization of buildings, etc.? pp. 26-27 How does automobile communting exemplify this cultural viewpoint?
9) pp. 31-32 Describe some of the cultural aspects of this design meeting.
10) pp. 34-35 Describe the challenges of collecting data on these cultural informants.
11) pp. 38-40 What is the "object world" debate about at Photoquik? pp. 40-41 What else is going on besides an exchange of technical information, and why does Bucciarelli think video cannot capture all of it?
12 pp. 45-46 Contrast the idea of "study from a position more distant" with the ethnographic approach Bucciarelli decides to "stick with." pp. 46-47 How does Bucciarelli use the x-ray machine to discuss his ethnographic approach?
13 pp. 50-51 While all three accounts are about hardware, what does the data say about types of closure, social connections, and multivalued discourse?